Our Process

At MadMan Creative, we're here to listen to you.

When other web design agencies settle for mass produced template websites, MadMan Creative strives for something different. At MadMan, what sets us apart from other big city agencies is our entirely custom design process. MadMan designers will walk you through every stage of design, from discovery to strategy and launch. We believe in the power of your vision combined with our expertise.

Discovery

Discovery is arguably the most important stage of our process. During discovery, we'll have you complete an extensive design and marketing questionnaire, and then schedule an in-depth, one-on-one meeting. We'll listen and work to understand your needs so that we can gather the information necessary to complete a successful design project.

At MadMan, we believe that the only way to complete a successful design or marketing project is to truly listen to you so that we can better understand your needs. If we're not all on the same page, the project will suffer - which is not an acceptable outcome at MadMan.

Strategy

During the strategy stage, we'll create the overarching goals for your website, and we'll show you how it all fits together. Your website is more than a simple calling card for your business. Your website can accomplish many concrete business goals, such as conveying a level of trust and authority, demonstrating company knowledge and expertise, increasing the number of customers for your services, encouraging user interaction and contribution, taking advantage of new market opportunities, and providing a public voice for your company stakeholders. In order for your website to drive your target goals, proper strategy time and work is required. From landing pages to conversion points and community interaction - we'll create the plan that leaves you with the custom website you've always wanted.

Design

What good is a website without stellar design? A quality website should impress your customers, visitors, employees and other key business stakeholders. A good website design can accomplish several goals. First, it conveys a level of trust and confidence in your business. A subpar website design means lost business opportunities when site visitors question your design. Second, a good website design increases conversion rates, which means more business opportunities for you.

At MadMan, we employ only the best web designers - those who are experts in designing websites that appeal to the eye and the mind in equal measures. Our websites will convert, and look good at the same time.

Development

MadMan Creative adheres to all of the established coding and development best practices. All of our websites are developed to be W3C compliant and search engine friendly. This means we create top notch HTML and CSS coding for your website. A website does not enter launch phase until we're sure that all code adheres to industry standards.

What does this mean to you? It means your site will work exactly as it's supposed to, and across multiple browsers. It also means your website will be inherently search engine friendly. Search engines reward those sites with the cleanest and best code. Messy or rushed code is often penalized by the search engines. This means less traffic and fewer business opportunities.

Quality Assurance (QA)

You wouldn't buy a house without knowing it was in good shape, would you? We didn't think so. Much like a house, a website is an investment and an asset that can provide for your company for years to come. We realize the significance of your investment, which is why we don't launch a website until it has been rigorously tested by our quality assurance team. Websites should work the same across all major web browsers, and all site functionality should work as advertised, no matter what. At MadMan, we support the most popular browsers - Firefox, Internet Explorer and Safari. You'll have sufficient time to use and test your website after our quality assurance team is done to verify that our work meets your expectations.

Launch

The Launch phase is an exciting time for us and for you! It's the day the entire world finally gets to see your brand new website! During the Launch phase, we'll work with you to get your website set up and running on the host of your choosing. Once live, we'll test the site one more time to make sure all the pieces are working correctly.

Once launched, you have several different options. You can take your brand spankin' new website, and be on your way. Or, you can utilize our expert Internet marketing skills to help your site produce leads and drive specific business goals.

Ongoing

What happens after your website launches? Gone are the days when you could simply launch a website and expect customers to show up. MadMan offers ongoing services such as website maintenance & upgrades, search engine optimization and social media marketing. Our expert services will provide the traffic your website needs to grow your business. See how MadMan Creative's marketing services can help your website today.